Classification and Format in the Income Statement Essay Example for Free

Classification and Format in the Income Statement Essay Investors commonly assess a firm’s value based on the firm’s expected future sustainable earnings stream. To inform analysts and other financial statement users about sustainable earnings, firms often report income from recurring business activities separately from income effects from unusual or nonrecurring activities (such as asset impairments, restructuring, discontinued business segments, and extraordinary events). To provide more useful information for prediction, U.S. GAAP (Generally Accepted Accounting Principles) requires that the income statement include some or all of the following sections or categories depending on the nature of the firm’s income for a period: †¢Income from Continuing Operations. Reports the revenues and expenses of activities in which a firm anticipates an ongoing involvement. When a firm does not have items in the second and third categories of income in a particular year, all of its income items are related to continuing operations; so it does not need to use the continuing operations label. Firms report their expenses in various ways. Most firms in the United States report expenses by their function: cost of goods sold for manufacturing, selling expenses for marketing, administrative expenses for administrative management, and interest expense for financing. Other firms, particularly those in the European Community, tend to report expenses by their nature: raw materials, compensation, advertising, and research and development. †¢Income from Discontinued Operations. A firm that intends to remain in a line of business but decides to sell or close down some portion of that line (such as closing a single plant or dropping a line of products) generally will report any income, gain, or loss from such an action under continuing operations. On the other hand, if a firm decides to terminate its involvement in a line of business (such as selling or shuttering an entire division or subsidiary), it will report the income, gain, or loss in the second section of the income statement, labeled â€Å"Income, Gains, and Losses from Discontinued Operations.† †¢Extraordinary Gains and Losses. Extraordinary gains and losses arise from events that are (1) unusual given the nature of a firm’s activities, (2) nonrecurring, and (3) material in amount. Corporate annual reports rarely disclose such items. Many firms have reported restructuring charges and impairment losses in their income statements in recent years. Such items often reflect the write-down of assets or the recognition of liabilities arising from changes in economic conditions and corporate strategies. Because restructuring charges and impairment losses do not usually satisfy the criteria for discontinued operations or extraordinary items, firms report them in the continuing operations section of the income statement. If the amounts are material, they appear on a separate line to distinguish them from recurring income items. Income, gains, and losses from discontinued operations and extraordinary gains and losses appear in the income statement net of any income tax effects. The majority of published income statements include only the first section because discontinued operations and extraordinary gains and losses occur infrequently.

The Hegemony Of Imperial Rule English Literature Essay

The Hegemony Of Imperial Rule English Literature Essay It shall be prudent to begin by giving a brief definition of what is meant by colonial discourse before looking at the texts. Colonial Discourse the way in which the hegemony of imperial rule is conveyed within the text as a set of values, representations and beliefs that reinforce the ideology. It is a term brought into currency by Edward Said who saw Foucaults notion of a disclosure as valuable for describing that system within which that range of practices termed colonial come into being.  [1]   George Orwells Burmese Days has an array of imperialistic views which are held in opposing views with the main character, Flory, branding it the lie that were here to uplift our poor black brothers rather than rob them. Flory describes imperialism as the lie that were here to uplift our poor black brothers rather than to rob them  [2]   Colonial discourse is key within the novel which as a result raises the question of identity and binary oppositions. None more so than in the case of Flory, in one breathe an honourable english gentleman enjoying the riches his new cultures has to offer and in the next berating the dirty nigger and bathing in the relief of being out of the stink for a time.  [3]   Flory is a contradiction who is torn between his British roots and his love of the Burmese culture, this love is shown via his friendship with Dr Veraswami. Flory is the personification of Gramscis idea of Imperial ideology as he believes that the discourse providing the hegemony is right yet he faces an ideological struggle within himself due to his love of his new culture. It can be argued that due to his steadfast dedication to the British Empire, for whom he works, he is a loyal imperialist and is comfortable using and exploiting the Burmese for his own gain aswell as trying to impose his superior worth and colonise the Burmese. With his desire to do this along with integrating himself into the Burmese way of life he succeeds merely in creating a juxtaposition coupled with binary opposition that ultimately leads to his demise. Heart of darkness Heart of Darkness is part of a colonial discourse in which the African is represented by the European as savage, exotic, cannibal, primitive they did not eat each other before my face page 93 critics such as Chin Achebe in his essay An Image of Africa looked upon Conrads Heart of Darkness as a racist novel. He believed Conrad was using Africa as a prop in order to create a foil for Europe (always viewed through Europeans eyes). Achebe believed that Conrad was making generalizations about Africa, therefore also assuming that Conrad was the character of Marlow in the novel (through Marlows narration). In the novel, Achebe believed Europe came across as well developed, industrialized, and articulate while Africa was uncivilized, underdeveloped, unintelligible and animalistic The term colonial discourse was coined by Edward Syiad, it is the habit of representation as colonial posers represent cultures they encounter through imperialism. The men who work for the Company describe what they do as trade, and their treatment of native Africans is part of a benevolent project of civilization.Kurtz, on the other hand, is open about the fact that he does not trade but rather takes ivory by force, and he describes his own treatment of the natives with the words suppression and extermination:he does not hide the fact that he rules through violence and intimidation. Kurtz on the other hand shows no remorse whatsoever. He holds the absolute essential view to exterminate all the blacks. He holds the ideology of making the black race extinct. Hes a ruthless ivory trader, and arranges for the dead heads to displayed on poles. The white race use crude violence, and brute force. Very occasionally the natives show resistance, but their left largely helpless against the overpowering military control of the Europeans. They have no authority or voice. The colonists have become corrupted. They are blinded by the notion that this is their sacred duty to uphold the superiority of the colonial empire and white heritage. Through Marlow disapproval, he shows and exposes the Europeans, is equally deameaning, offensive, and undermines their superiority. flabby white devils.. Critiques immoral European behaviour. Transcends such prejudice, shows him to rise above racism. Ridicules benevolent project of civilisation. Uses an ambivalent tone to show the violent colonial enterprise. Kurtz the ultimate satanic, racist. Has the heart of darkness. However if he is showing Africa to be the reason for the deterioration of the European mans morale, it merely becomes a backdrop which eliminates the African as human factor. They have become marginalised. This marginalisation shows further through Kurtz mistress. He is racist towards her, but not so to his white woman. It can be argued that Heart of Darkness participates in an oppression of nonwhites that is much more sinister and much harder to remedy than the open abuses of Kurtz or the Companys men. Africans become for Marlow a mere backdrop, a human screen against which he can play out his philosophical and existential struggles. Their existence and their exoticism enable his self-contemplation. This kind of dehumanization is harder to identify than colonial violence or open racism. While Heart of Darkness offers a powerful condemnation of the hypocritical operations of imperialism, it also presents a set of issues surrounding race that is ultimately troubling. The noble and idealistic Kurtz situated in darkest Africa submits to alcohol, isolation and megalomania and ends up radiating darkness.  [4]   It seems improbable that a rule which now rests on avowedly upon force can endure.  [5]  E.M. Forster Critics have debated whether Conrads novel perpetuated colonialist views of the alleged inferiority of other peoples, or it questioned the entire colonial project, dissenting from colonial discourses.  [6]   In 1975 Chinua Achebe controversially denounced Joseph Conrads Heart of Darkness on the grounds that it proved how Conrad was a throughgoing racist.  [7]   Fin de sià ¨cle as Marlow links britains contemporary imperialist drives to the uncivialised.  [8]  

Poor Reproductive Fitness of Sperm in Aging Males

Poor Reproductive Fitness of Sperm in Aging Males Deterioration of germline DNA found to produce low quality offspring in aged male houbara bustards. A study in houbara bustards, an African bird species gives insight on what is happening with aging men. The scientists suggest that the decline in hatching success observed is caused by senescent decline of both male and female gametes. On the other hand, the development of chicks within the egg appear to be influenced solely by maternal aging which can be explained by reduction in older females’ abilities to provision their eggs. The researchers then monitored the artificial insemination of houbara bustards ranging in age from 1 to 23, recorded the egg hatching success as well as the growth of resulting chicks. Their results found that eggs produced from inseminating older females with ejaculate from older males have lower hatching success as compared to eggs of parents at peak age. The scientists suggest that the decrease in hatching success observed is caused by senescent decline of both male and female gametes. Of the eggs that did hatch, it was discovered that the mass of chicks at hatching were heaviest in chicks born to young mothers, suggesting that the development of chicks within the egg appear to be influenced solely by maternal aging. This can be explained by reduction in older females’ abilities to provision their eggs. Additionally, it was found that chicks born to young fathers had the best overall growth within the first month of life than those born to older fathers. The reason for this is that since males only contribute their DNA to offspring, the growth of the How Reproductively Fit is the Sperm of Older Males? A study in houbara bustards, an African bird species gives insight on the production of low quality offspring in aging men. Gametes are reproductive cells such as ovum or sperm, containing the genetic material required to form a new organism. This genetic material is essential in determining the quality of offspring produced. According to the paper by Brian Preston and his colleagues in Nature Communications, gametes from animals of advanced years undergo degradation by a process called senescence. Senescence is a gradual decline of function and can occur by two mechanisms. The first is the decline in the performance of their spermatogenic machinery such that the sperm has difficulty in carrying out its function. The second mechanism involves the build-up of genetic mutations within the germline of gametes, resulting in the degradation of the DNA carried within. These mechanisms lead to a reduction in both the viability and quality of offspring produced. To determine whether male aging has influence on reproductive fitness, Brian Preston and his colleagues examined 10 years’ worth of data regarding the post insemination success of male houbara bustards part of a captive breeding programme. To begin with, female bustards were inseminated with ejaculates collected from males. The male and female bustards involved in this study ranged from 1 to 23 years of age. Eggs produced were collected and the hatching success recorded. The researchers found that eggs produced from inseminating older females with ejaculate from older males have lower hatching success as compared to eggs of parents at peak age, suggesting that this is caused by senescent decline of both male and female gametes. Furthermore, of the eggs that did hatch, it was discovered that the mass of chicks at hatching were heavier in chicks born to young fathers compared to older fathers. Additionally, a measure of overall growth within the first month of life showed that chicks born to old fathers had the worst overall growth. The scientists reasoned that the cause for growth patterns observed in chicks born to old fathers confirms that the dominant mechanism of senescence in the bird species is mutation-based aging of germline DNA. This is because, since males only contribute their DNA to offspring, the growth of the chicks is inhibited. Eggs produced were collected for incubation and hatched chicks were hand-reared so as to avoid any confounding variables. The researchers monitored the artificial insemination of houbara bustards ranging from 1 to 23 years old, recorded the egg hatching success as well as the growth of resulting chicks. Their results found that eggs produced from inseminating older females with ejaculate from older males have lower hatching success as compared to eggs of parents at peak age, suggesting that this is caused by senescent decline of both male and female gametes. Of the eggs that did hatch, it was discovered that the mass of chicks at hatching were heaviest in chicks born to young fathers. Furthermore, it was found that chicks born to old fathers had the worst overall growth within the first month of life than those born to younger fathers. The scientists suggest that the development of chicks within the egg appears to be influenced solely by maternal aging. This can be explained by reduction in older females’ abilities to provide their eggs with nutrients. On the other hand, the researchers reasoned that the cause for growth patterns observed in chicks born to old fathers confirms that the dominant mechanism of senescence in the bird species is mutation-based aging of germline DNA. This is because, since males only contribute their DNA to offspring, the growth of the chicks is inhibited. According to a recent study by Brian Preston and his colleagues in Nature Communications, gametes (ovum or sperm) from animals of advanced years undergo degradation by a process called senescence. Senescence is a gradual decline of function and occurs by two mechanisms. The first involves the decline of the spermatogenic machinery performance while the second mechanism involves the build-up of genetic mutations within the germline DNA of gametes. To determine whether male aging has influence on reproductive fitness, the researchers examined 10 years’ worth of data on the post insemination success of male houbara bustards aged between 1 to 23 years that were part of a captive breeding programme. First, female bustards were inseminated with the male ejaculates collected so that gametes are the only influencing factor on offspring quality. The eggs produced from older parents were seen to have lower hatching success when compared to eggs of peak age parents. Of the eggs that did hatch, researchers observed that the lightest chicks at hatching were a result of maternal aging. Alternatively, a measure of overall growth within the first month after hatching revealed that chicks born to older fathers had the worst overall growth. In other words, as males age, their ability to produce offspring that are viable and of high quality diminishes. These findings lead scientists to conclude that the dominant mechanism of senescence in the bird species is mutation-based aging of germline DNA. Additionally, it seems that the decline in offspring development linked to paternal aging is similar in scale to that linked to maternal aging. Interestingly, when findings were compared with that of human studies similar patterns were observed, deepening concern for the recent trend of delayed parenthood in both sexes. In future, Brian Preston and his colleagues wish to be able to identify and quantify the reproductive cost associated with male aging in a long-lived species. In their most recent work, published in Nature Communications, they found that, not only did males appear less able to produce offspring successfully as they aged, they also appeared to produce offspring that were of intrinsically lower quality. Perhaps most surprisingly, these declines in offspring quality were of a similar size to those resulting from maternal aging. Patterns observed in humans are in line with the findings in houbara bustards and their interpretation, with paternal aging being linked to adverse reproductive outcomes, a number of genetic diseases, and some mental disorders. The evidence is beginning to accumulate that delaying parenthood until later life can potentially have negative consequences for the children of both older men and women. Read more at: http://phys.org/news/2015-02-male-birds-reproduction-life.html#jCp

My Educational Philosophy :: Philosophy of Education Teaching Teachers Essays

My Educational Philosophy My decision to become a teacher isn’t because of a lifelong wish or even a childhood dream. My educational experience during childhood left me, for many years, feeling very indifferent towards the teaching profession. I grew up in a very rural area and the schools that I attended didn’t attract the best of teachers. Although I always tested marginally above average on standardized tests, my grades were mediocre and my attitude concerning my education rated a big, fat â€Å"F†. I wasn’t challenged, inspired, or motivated by any of the teachers that I encountered during my years in school. Maybe there were those who tried to reach out to me but I wasn’t interested. Whatever the case, I graduated high school with no thought of ever becoming a teacher and with the attitude that education wasn’t important. Several years later, as my children started attending school, my view concerning teachers gradually started to change. Through volunteering and being at the school s quite often I began to see how wonderful teachers can be, as the majority of the teachers that I came in contact with seemed to be very passionate about their jobs. This was foreign to me—caring teachers! It wasn’t long before I was in awe of the profession and I wanted to do MY part. I wanted to contribute what I could in attempt to obliterate childhood educational experiences such as mine. After all, anyone can sit back and criticize teachers and the education system. But, if you are going to criticize you must be ready to get involved to create change. That is exactly what I decided to do. Another huge catalyst for me in this process was that I wanted to set an example for my children to follow. How could I challenge them to do their best and to pursue college when I was not a college grad uate myself? The answer I came up with was to re-enter the academic world after fourteen years of absence. As you can guess from my brief testimony, my philosophy concerning education is eclectic in nature and centers naturally around the aspects of self-esteem and motivation. These two words go hand in hand. If children feel good about themselves, and are encouraged, they will be motivated to do their best.

Managing Diversity Essays -- International Management

International management refers to the pursuit of organizational objectives in more than one nation. International management has evolved as a discipline of increasing importance in recent years. The underlying reason is that the corporate community is becoming more and more diverse. Improvements in transportation and communications and lower production costs in many countries around the world have made global markets more accessible. Although United States-based firms have immediate access to huge domestic markets, they have steadily increased the proportion of their foreign markets. It has been estimated that about 10 percent of all jobs in North America are dependent upon export and import trade. Other indicators, including foreign investments, profits earned overseas, and fees and royalties paid to firms abroad, point to an increase in corporate internationaliza ¬tion. Next we will look at some of the challenges facing managers who work in an international environment. CHALLENGES AND PROBLEMS FACING THE INTERNATIONAL MANAGER A host of interacting and overlapping forces create problems for the manager in an international setting that are infrequently faced by the manager who works for a company doing business in only one country. The term infrequently is chosen because some countries are so large geographically that they contain radically different subcultures within their own boundaries. We will summarize 11 factors that the international manager may have to m...

Intergrated Marketing Plan for Home Run Inn Pizza

Executive Summary The America frozen pizza market is the largest in the world; the US pizza market represents 43% of the global market. The magnitude of this market therefore, increases the Americans spending on frozen and fresh pizza to about $39. 8 billion each year. It was further confirmed through the Tyson Foods’ presentation at the national pizza conference that 33% of Americans consume frozen pizza at least once in every two weeks.There is no doubt that the busy schedules and the increasing demands in the modern day American family life has contributed to the huge spending in the frozen pizza category. The understanding of the frozen pizza market by the competitors further increases the competitive obsession among the players in the market. These major brands are all spending a lot on promotional campaigns so as to stay at the top of the competition. The top ten names within the frozen pizza category are: Digiorno, Freschetta, Tony’s, Red Baron, Tombstone, Bagel Bites, Totino’s, California kitchen, Stouffer’s and Mystic Pizza.Despite its very rich history, good packaging approach and been the Chicago number one frozen pizza, Home Run Inn pizza has not fully succeeded in reaching out to its target audience the same way its competitors have, therefore, Home Run Inn Pizza does not make it to the top ten amongst its’ competitors within the frozen pizza category. Our aim in this paper is to provide a comprehensive communication plan for Home Run Inn pizza in other to address its current market situation and provide an alternative campaign plan that will advance the awareness and recognition of the brand, Home Run Inn Pizza among its target audience.Brand Background Home Run Inn Pizza is the Chicago number one frozen pizza. The brand was started in West Side Chicago Bar, in the late 1940’s-In the home of Vincent and Mary Grittani. Nick Perino joined his mother-in-law, Mary, to create the famous Home Run Inn pizza after he returned from the World War II and the task of taking care of his family became a prevailing issue. Mary Grittani on the other hand, was looking for a way to fill the vacuum created by the demise of her husband-Vincent Grittani.Having come together as a family driven by necessity, they developed the recipes for their pizza and began making pizza together in the Home Run Inn Kitchen tavern and served the pizza as a way of encouraging their customers to patronize their drink. As a result of the success achieved while their pizza was been served for â€Å"luring purpose†, they seized the opportunity to launch into full time pizza production. While the demand for their pizza was growing bigger in the 50s, Nick started the frozen pizza approach in other to meet the increasing demands from the local people and those who lived far away (www. homeruninnpizza. om/our-story). Home Run Inn has over eight pizzerias operating in Chicago land and sells frozen pizza in more than twenty states in the United States. These locations are strategically located to meet the increase in demands of the pizza market. The name- Home Run Inn†¦ Prior to the involvement of Nick Perrino, the name Home Run Inn has been in existence since 1923. The name came into being through an unexpected incident that happened while a baseball game was been played in the neighborhood. One of the balls that were thrown accidentally landed on the front window of Mary and Vincent Gritanni’s newly acquired Tavern, thereby hattered the window. This unexpected incident gave birth to the name popularly known today as â€Å"Home Run Inn. † Market Analysis As earlier mentioned, the frozen pizza industry is a multi-billion dollars worth industry and each competitor within this market is striving to stay on top so as to have the major share of the category among its target group. Despite the highly competitive nature of the frozen pizza market, Home Run Inn Pizza has 22. 4% of the marke t share with Digiorno pizza having the largest share of the category. In 2009, Home Run Inn sales through the conventional grocery store were reported to be $46. million. Home Run Inn may not be among the top 10 leading pizzas on the national level but the brand still maintain its number one position within its Chicago heritage. In other to further its market strength Home Run Inn will need to extend its market participation beyond Chicago land. Though, Home Run Inn sells pizza in other States like Denver, Colorado and plan to open more pizzerias to compete within the market. Logo/packaging Home Run In has a unique logo that makes it easily recognizable among its competitors. This uniqueness contributes positively to the brand recognition nd awareness of Home Run Inn pizza in the market place. In other to meet up with the competitive demands, Home Run Inn pizza comes in different packages and styles. The smaller size of the Home Run Inn is designed for the people on the-go, who will like to have pizza during work hours. Home Run Inn styles are part of its attributes. These are: Home Run Inn Classic cheese, Signature, and Ultra thin. Home Run Inn Classic Cheese- Classic Cheese Recipe was perfected in 1947, it’s all: * All natural, no preservative, 0g trans fat per serving Available sizes: * 6 inch (7. oz) microwaveable, 10 inch (18. 5 oz), 12 inch (27. oz), 2-pack (54 oz) Ingredients: Crust: wheat flour, water, corn oil, yeast, salt Mozzarella cheese: Pasteurized part-skim milk, cheese cultures, salt, enzymes Sauce: Tomato puree, water, oregano, salt, black pepper Home Run Inn Signature It’s: * All natural, No preservative, 0g trans fat per serving Available size: 12 inch (31 oz. ) Ingredients: Crust: Wheat flour, water, corn oil, yeast, salt Mozzarella cheese: Pasteurized part-skim milk, cheese cultures, salt, enzymes Sauce: Tomato puree, water, oregano, salt, black pepperSausage: Pork, salt, spices, flavoring, Mushrooms Home Run Inn Ultra Thin c rust Classic pizza dough, stretched out thin for a cracker-thin, crispy crust. It’s: All natural, No preservative, 0g Trans fat Available sizes: * 6 inch (4 oz) microwaveable and 12 inch (16. 5 oz. ) Consumer Insight Home Run Inn started as a family business with a rich background; consumers having this knowledge tell their stories in various ways regarding their past and present relationship with the brand. We understand that consumers annot have same relationship with our product on the same level, while some have positive experience with our brand and are willing to buy again some are on the negative side while commenting on their experience with the brand Home Run Inn Pizza. Since our objective here is to revive our brand, using research instrument such as focus group will further allow us to get the opinions of the consumers. The information acquired through the opinion of the focus group would be used toward rebranding and updating our brand in the market place. The com petitionHome Run Inn competes within the frozen pizza category. The competitors with the Home Run Inn include the direct and the indirect competitors, who are both present to share the market with Home Run Inn Pizza. The direct competitors or the primary competitors are those within the same frozen pizza category with Home Run Inn; these include the private label brands and those groups that sell pizza through delivery via ordering online or eat-in. While the indirect competitors are the restaurants who do not sell pizza but their foods can be an alternative consumption for the pizza consumers’ market.These competitors are group under the following: Brand-HRI| Competitors/category: Direct- frozen| Indirect-as alternatives | Category-frozen| Digiorno, Freschetta, Tony’s, Red Baron, Tomstone, Bagel Bites, Totino’s , California, Stouffer’s, Mystic Pizza, Sams Club, Take and Bake, Gino’s East, Palermo’s, Newman’s own and all private label pizza. | Subway, McDonalds, Kentucky fried Chicken, Chipotle, Bueno beef, Popeyes, Olive garden, PF Changs, Red lobster, Chinese buffets, Denny’s and all the local restaurants. | Unfrozen-DirectDominos, Pizza hut, Mystic Pizza, Papa Jones, Rosati’s, Giordano, Chicago pizza, Jimmy Jones and all the pizza delivery restaurants. | | The brand image of Home Run Inn The perception of the consumers toward Home Run Inn is that of a family person who is caring, welcoming and willing to offer immediate solution to the wants of its consumers. We hope to further build on this image in this campaign. The brand value of Home Run Inn The brand value of Home Run Inn lies in its rich history-The consumers still ttach so much to the traditional heritage of the brand which places the brand as the Chicago number one among its audience. Home Run Inn brand Personality Home Run Inn is caring. We hope to use this personality to appeal to our target audience in our campaign for Home run Inn. Home Run Inn brand voice Home Run Inn frozen pizza brand voice sounds affectionate and persuasive to its consumers. The voice recognizes the busy nature of everyday life and its calling persuasively and tenderly, that it can help to reduce that burden of cooking after a busy day. What makes Home Run Inn Different?According to the Chicago Tribune, Home Run Inn Pizza is noted for its very distinctive â€Å"crusty† pizza and making its own sausage for its pizza. Home Run Inn SWOT Analysis Strength| weakness| * It has a rich history * It’s number one frozen pizza brand in Chicago * It operates pizzerias where family can visit and buy pizza * It’s easy to prepare * It has potential for growth | * According to some consumers in Indiana it is very difficult to find Home Run Inn pizza to buy in Indiana. * Inadequate brand awareness * No major TV Ads * More focused on Chicago market|Opportunity| Threat| * The frozen pizza market is big therefore, Home Run Inn can take ad vantage of the market * Opportunity to benefit from the huge amount spent by the consumers yearly * Home Run Inn can come up with new product, this can increase their market share| * The tough competition from the direct and the indirect competitors is the major treat * The private labels whose products are cheaper pose serious threat to the existence of Home Run in the market * The local restaurants provide an alternative choice for consumers. | Communication objectiveOur communication objective for Home Run Inn pizza is to increase the brand awareness and recognition among the target audience. Marketing Objective While the marketing objective for Home Run Inn is to increase sales of the brand by generating trial among the would-be consumers. Through our gorilla marketing we would encourage our target group to taste our newly branded Home Run Inn. Home Run Inn Target Audience Home Run Inn key target audience is mum with kids from age 3-12. She has a busy schedule; she is concerned about feeding her family right within her daily routine.She is the decision maker at home when it comes to what the family eats and she loves her family to enjoy freshly baked, healthy and well prepared pizza within the comfort of her home. Therefore, she is considering healthy and none-time consuming pizza that will bring satisfaction to her family feeding experience. Home Run Inn brand position Home Run Inn is family oriented; therefore, our brand is strategically positioned among mums with kids who have busy lives and are concerned with the well-being of their family. Creative brief for Home Run Inn Pizza 1.What is the opportunity and/or Problem the advertising must address? Home Run Inn though is referred to as Chicago number one yet the brand is not well known among some pizza enthusiast as a result they don’t consider buying the brand. Even those who claimed to know the brand still don’t buy. They would rather buy brand like Digiorno because it has ongoing advert isement which easily brings the brand to memory when they see it on display in the stores. We want to address this problem of lack of awareness through our advertising and make our target market to be informed and aware of our brand. . What do we want people to do as a result of the advertisement? As a result of our advertisement we want consumers to consider Home Run Inn Pizza first when they think of buying frozen pizza. 3. Who are we talking to? Mums with kids between ages 3-12: We are talking to ups and doing mums with kids, who like to feed their family rights despite their busy schedules. They are health conscious; they love to eat good pizza with their family within the comfort of their homes. 4. What’s the key response that we want?We want our target audience to feel that Home Run Inn pizza is the right food for them because it is healthy. 5. What information/attributes might help produce this response? Information such as: our brand rich history and the availability of different styles that may meet the desired need of our target market. 6. What aspect of brand personality should the advertising express? The aspect of brand personality that the advertising should express should be the friendly, approachable and reliable aspect of our brand. 7. Are there media or budget consideration? Yes, there are media considerations.We hope to use social media marketing tools to engage our target market. We will embark on guerilla campaign and the traditional TV ads. Since, our target audience is mum with kids, we would use print media advertising campaign that will directly appeal to mum’s plight. Our print advertisement will use both the billboards and the magazines channel. 8. This could be helpful†¦ * The name Home Run Inn was given to the pizza through an accidental landing of base ball on the founder’s tavern * Home Run Inn was founded in Chicago * It’s a family owned business†¦Our CTB statement for Home Run Inn Convince mum with kids that Home Run Inn is the best pizza in the market because is healthy and easy to prepare. PR/Promotion for Home Run Inn Pizza Theme: when pizza matters†¦ PR: Home Run Inn will leverage partnership with the Boys scout of Chicago during its 3rd Annual â€Å"Scout Night with the Chicago Fire Soccer Club†. During the night out event, Home Run Inn will supply free pizza to the first 200 attendee of the event while every other attendee after the first 200 will have the opportunity of receiving Home Run Inn coupons. PROMOWe will have promotional slogan for Home Run Inn Pizza during the event†¦Because we care†¦ Our plan for the promotion is to encourage people to donate 10 cents for each box of Home Run Inn pizza they purchase; the proceed will be given towards providing support for the Chicago fire soccer club. We hope to achieve this plan by asking consumers to buy Home Run Inn Pizza four times and get the fifth one free, provided they show proof of pur chase. Spider Chart: xxx Magazine campaign Ad #1: xxx (Woman thinking) Whenever I think of Home†¦I think of you†¦Home Run Inn Pizza, feeding made easy†¦ Ad #2: xxx (Tired woman)No matter how tired I am†¦Home Run Inn has the magic†¦Home Run Inn†¦we feed right†¦ Direct/Internet marketing * Mailing- Home Run Inn coupons will be mailed out to the homes of those people we know buy our product. The inscription on our envelope will read†¦because we care†¦ We will also mail invitations to them concerning The Chicago Boys Scout Night out. We will encourage them to come and be part of the event as â€Å"free pizza† will be served to the first 200 attendee of the event. * Email- Email will also be sent out regarding the Chicago Boys Scout Night Out event.The subject of our email also will be †¦because we care†¦We will inform our target in the email that they can bring members of their family to the event since we are family focused brand†¦ Free pizza for the first 200 people†¦ Rationale Home Run Inn target audience is mum with kids; having this background knowledge influences our strategic approach towards rebranding our product among the target audience. While strengthening the brand among the earlier mentioned target audience, we do believe that new market will be gained that will eventually lead to an increase in patronage of our brand in the market lace. References 1. Our Story: Retrieved on 08/07/2012, from http://www. homeruninnpizza. com/our-story/history-a 2. Home Run Inn Pizza scores in retail arena with frozen niche: Retrieved on 08/07/2012, from http://www. findarticles. com/p/articles/mi_m3190/is_n12_v28/ai_14919920/ 3. Home Run Inn Tops Chicago in frozen pizza sales: Retrieved on 08/08/2012, from http://www. mediapost. com/publications/article/121542/home-run-inn-tops-chicago-market-in-frozen-pizza-s. html 4. Consumers Reports put frozen pizza to the test: Retrieved on 08/08/2012, from h ttp://www. pizzamarketplace. om/article/178146/Consumer-Reports-puts-frozen-pizza-to-the-test 5. Pizza Quest, Home Run Inn and Palermo’s: Enterprise builders. Retrieved on 08/09/2012, from http://jimbaker. wordpress. com/2010/02/01/pizzaquest/ 6. Frozen Pizza: Which Taste Best? Retrieved on 08/09/2012, from http://www. goodhousekeeping. com/product-reviews/food/food-products/frozen-pizza 7. Frozen pizza Hits a growth Bump: Retrieved on 08/09/2012, from http://www. supermarketguru. com/index. cfm/go/sg. viewarticle/articled/2120 8. Top 10 frozen pizzas: : Retrieved on 08/09/2012, from, http://www. dailypress. com/news/dp-toptenlist. o14,0,3664087. story

When a Man Loves a Woman – Case Study

Movie Blog week 4 When a Man Loves a Woman Alice is married to Michael who is an airplane pilot and they have two daughters the older daughter Jess is Alice's from a previous relationship and the younger daughter Casey is theirs together. Alice is a junior high guidance counselor and also an alcoholic. The movie goes through their life together and shows how Alice's addiction affects the family. Alice goes to rehab and gets sober and her and Michael have a hard time adjusting to sober Alice and they break up but at the end of the movie they get back together.The main character in crisis is Alice because of her alcohol addiction. The precipitating events that triggered the crisis are her drinking and her relationship with her husband who seems to belittle her often. The factors that exacerbated the crisis are when Alice got into an accident because she was drunk. The coping skills she used were when she entered rehab to get sober. Using the Crisis in Context Theory the crisis is Alice as an alcoholic and when she falls out of the shower her daughter Jess thinks she is dead.The system is Alice and the community is the town that she lives and works in and the stakeholders are her husband Michael and two girls Jess and Casey. The layers of the crisis involve Alice and her family when dealing with her alcoholism. The family of Alice is close in physical proximity to the crisis and also has reactions to the crisis. The reciprocal effect with Alice and Michael is they have to learn to be a couple when Alice is sober and then her children have to be able to forgive Alice for treating them poorly when she was drinking.The movie also shows the time factor as we see Alice interacting with her family after her crisis as she continues to go to AA. Alice does return to normal daily functioning and is invested in staying sober by attending AA meetings and working on her personal relationships with her husband and children. Alice did experience growth post crisis and took owne rship of her actions when addicted and even speaking at AA meetings. Some personal issues I might have when dealing with Alice while in crisis are that she is first a mother and she is neglecting to care for her children and even physically hit Jess across the face.I would help Alice see that she needs to get sober for herself and her children and not be judgmental to her. While working with Alice I would do self-care by continuing to exercise regularly and spend time caring for my children. Resources Mandoki, L. (Director). (1994). When a Man Loves a Woman [DVD]. United States: Touchstone Home Entertainment Myer, R. A. , & Moore, H. B. (2006). Crisis in Context Theory: An Ecological Model. Journal Of Counseling & Development, 84(2), 139-147.