Business planning Essay Example | Topics and Well Written Essays - 1500 words

Business planning - Essay precedentThis paper presents a brief feasibility study about the logistics business based in capital of the United Kingdom to channelize the distribution of fresh fruits and ve communicateables to retail outlets around UK. The business thinker The fresher Pvt Ltd will be a unique logistic and supply chain conjunction and an exciting experience of freshness designed to fulfill the responsibility of providing the target market with fresh and premium quality natural products. The business idea is about logistics based in London to collect freshest and supreme quality natural fruits and vegetables directly from farms in different countries and supply them to retail outlets such as supercentres and hypermarkets. The very basic functional principle of the company will be based on the six rights that a normal logistic company is required to fulfill. Therefore, the Fresher is highly concerned about distributing the right and fresh fruits and vegetables to right customers at the right clock in the right condition at the right place and at the right price (Voortman, 2004, p. 3). The Fresher is not just a impudently opening of a logistic business, but, it is the output of a new idea to uncover a hidden market opportunity for meeting the contend for fresh fruits and vegetables forthcoming in large-scale retail outlets in lowest price possible. Fruits and vegetable goods presently available in supermarkets, hypermarkets and other retail outlets often lack the quality and values of freshness that customers expect them to be. The Fresher Pvt. Ltd proposes to deputize these goods with freshest and most genuine natural fruits and vegetables supplied directly from farms around UK and from abroad. For this purpose, the company plans to enter in to strategic chemical bond with large-scale farmers in both UK and foreign countries including India and Sri Lanka to collect the most freshest goods directly from the farms and to transport them as pr onto as possible with latest cold-storage facilities to make them available in large retail outlets. Going directly to farms in other countries and collect fresh fruits and vegetables from the farmers seems an idealistic social case. Thousands of farmers in countries like India are deprived of better facilities and opportunities to market their products. They neither get advanced facilities to transport or quickly supply them to markets nor get right prices for the goods they supply to markets. The Fresher is going to influence the media to gain wider reputation for a social movement to extend the helps to poor farmers in other countries. The company proposes to utilize the resources, mainly the excess agricultural products that fox been of no proper marketing use for that the farmers in India and other developing as well as under developed countries did not effectively market their products due to fewer facilities or decreased demand or reduced prices for their goods. The Fresher would satisfy these farmers by providing financial assistance for post-harvesting preservation and for advanced menu facilities. The Fresher will increase the demand for their goods and value their products to return fair prices for their vegetables and fruits. The company helps them by creating a market for these premium and fresh